Archive for October, 2015

How to Launch a Career in Social Media Marketing

Think that reliance on social media is just a fun way to pass the time while in college? Think again. There is an explosion of career options that mandate stellar skills in social media marketing. “Digital Etiquette” is seen as one of the top-eight core skills required in the modern workplace, according to Grovo, a firm leading the charge in … Continued

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CIMA releases latest exam pass rates

CIMA has, as promised, released its latest exam pass rates, covering the August case study exams and the Objective Tests for the last nine months. The institute said that students continued to perform well at the management and strategic level case studies and the CIMA gateway rates also increased compared with the May window. Candidates’ performance in the objective tests … Continued

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Keeping long-standing brands relevant in the digital age

Legacy brands are back. In the vernacular of luxury, you might say they are the new black. When Apple surpassed Coca-Cola three years ago to take the #1 spot in Interbrand’s best global brands study, it triggered a cascade of commentary on the rise of brands born of a new and different age. However, delve deeper into the study and … Continued

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Twitter chooses video approach to compete against Facebook

Twitter has finally opted for a video approach to rival Facebook. The microblogging network on Thursday (October 8) expanded its Amplify programme with pre-roll ads in video content, as well as enabled the option to let users upload video directly from its web presence. Twitter Amplify, the ad-focused feature that the company launched in 2013, has now been updated to let publishers … Continued

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CIMA launches updated Certificate in Business Accounting

The Chartered Institute of Management Accountants (CIMA) has today launched an updated CIMA Certificate in Business Accounting (Cert BA) and assessments under the updated syllabus will commence in January 2017.The update consolidates the five subjects of the existing syllabus into four. The former standalone Business Mathematics subject is now integrated across other subjects, allowing for contextual practical application of maths. … Continued

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ACCA says it is no longer publishing exam questions and answers

Some tutors and students have been shocked by the realisation that in future the ACCA will no longer publish the questions and answers after every exam sitting. Instead the ACCA is proposing to release a compilation of questions and answers twice a year – following the December and June sessions. So, for example, following the December sitting the exam team … Continued

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