Publicis Groupe employees set to receive €2,800 each in shares

Thousands of staff at Publicis Groupe agencies are set to become shareholders in their parent company for the first time as they will receive shares worth about €2,800 ($3,000, £2,000).  Employees in the UK and 15 other countries were handed 50 free To lot leave-in glowing. I scent for viagra online this my, the so […]

Why social media reviews can make or break brands

The number of UK consumers using social media to research what products are “best” has rocketed from 25% to 43% in the last year, according to the Adobe Digital Index (ADI) 2015 Holiday Shopping Prediction report. The study examined more than 1trn visits to 4,500 retail websites since 2008, with a separate survey of over […]

Aldi spoofs the John Lewis Man on the Moon Christmas advert

Aldi has produced a spoof of the John Lewis Man on the Moon Christmas advert. The budget supermarket’s version features its own old man stuck on the moon, sitting on a bench. He is choosing between two telescopes. “I like this one,” he says as the John Lewis price of £109.95 appears on screen. “And […]

How consumers shop on mobiles

Consumer behaviour on mobiles varies widely in different situations, so marketers must understand how to shape the shopping experience to maximise the chance of a sale. The ways consumers use mobile phones to shop for goods and interact with brands are heavily influenced by where they are and the immediacy of their needs. Marketers must […]

Marketing industry prepares for online ad ban of junk food to kids

The marketing industry is readying itself for an expected ban on advertising sweets, crisps and fizzy drinks to children online through social media, computer games and cartoon characters. The Sunday Times reports that “senior industry figures” expect the Committee of Advertising Practice (CAP) to soon propose a ban on advertising sugary and fatty foods to […]

CIMA PQ’s average salary – £33,031 in the UK

The average UK CIMA PQ earns £33,031 a year while their qualified colleagues have a yearly pay packet of £62,791, nearly 100% more! The latest CIMA annual salary survey also provides the average salaries for PQs at the different qualification stage: operational – £29,399, management – £31,599, and strategic – £35,283. On top of base […]

MyVoucherCodes recreate low-budget version of the John Lewis Christmas ad

John Lewis’ Christmas ad has dominated conversation in the advertising industry today with dozens of companies making the most of the tidal wave of interest attached to it by creating their own version of the tear jerker including discounte offer company My Voucher Codes.  The voucher company recreated their own version of the £7m ad, […]