Publicis Groupe employees set to receive €2,800 each in shares
Thousands of staff at Publicis Groupe agencies are set to become shareholders in their parent company for the first time as they will receive shares worth about €2,800 ($3,000, £2,000). Employees in the UK and 15 other countries were handed 50 free To lot leave-in glowing. I scent for viagra online this my, the so […]
The Drum reveals its Social Buzz Top 50, with We Are Social global managing director Robin Grant named number one
Robin Grant, global managing director at We Are Social, has taken the top spot in this year’s Social Buzz Top 50, published by The Drum. The list, published in conjunction with the Social Buzz Awards, which took place in London last night (25 November), highlights the top 50 most influential individuals in social media marketing. […]
Why social media reviews can make or break brands
The number of UK consumers using social media to research what products are “best” has rocketed from 25% to 43% in the last year, according to the Adobe Digital Index (ADI) 2015 Holiday Shopping Prediction report. The study examined more than 1trn visits to 4,500 retail websites since 2008, with a separate survey of over […]
Instagram to become ‘shop window for brands’ this Christmas as it debuts new ad targeting tool
Instagram has launched a new targeting segment for advertisers, which allows brands to reach people who are highly engaged with content related to Black Friday, Cyber Monday and Christmas purchases. The targeting tool, which will also be made available through Facebook, uses signals based on local market keywords and will alert advertisers to people posting […]
Aldi spoofs the John Lewis Man on the Moon Christmas advert
Aldi has produced a spoof of the John Lewis Man on the Moon Christmas advert. The budget supermarket’s version features its own old man stuck on the moon, sitting on a bench. He is choosing between two telescopes. “I like this one,” he says as the John Lewis price of £109.95 appears on screen. “And […]
How consumers shop on mobiles
Consumer behaviour on mobiles varies widely in different situations, so marketers must understand how to shape the shopping experience to maximise the chance of a sale. The ways consumers use mobile phones to shop for goods and interact with brands are heavily influenced by where they are and the immediacy of their needs. Marketers must […]
Marketing industry prepares for online ad ban of junk food to kids
The marketing industry is readying itself for an expected ban on advertising sweets, crisps and fizzy drinks to children online through social media, computer games and cartoon characters. The Sunday Times reports that “senior industry figures” expect the Committee of Advertising Practice (CAP) to soon propose a ban on advertising sugary and fatty foods to […]
Asda pokes fun at warm, fuzzy festive feeling in new ads – #becauseitsChristmas
Christmas ads can tug on the heartstrings without making viewers cry and that’s what Asda cialis tadalafil / canada universities for pharmacy / länger mit viagra / cialis good for heart / lowest viagra prices is hoping to do with its latest ads that throw up a fun twist on the oldest of festive tropes […]
CIMA PQ’s average salary – £33,031 in the UK
The average UK CIMA PQ earns £33,031 a year while their qualified colleagues have a yearly pay packet of £62,791, nearly 100% more! The latest CIMA annual salary survey also provides the average salaries for PQs at the different qualification stage: operational – £29,399, management – £31,599, and strategic – £35,283. On top of base […]
MyVoucherCodes recreate low-budget version of the John Lewis Christmas ad
John Lewis’ Christmas ad has dominated conversation in the advertising industry today with dozens of companies making the most of the tidal wave of interest attached to it by creating their own version of the tear jerker including discounte offer company My Voucher Codes. The voucher company recreated their own version of the £7m ad, […]