Is the #hashtag dead for marketers?
Social media leaders from Text100 and PadillaCRT take differing views on what the octothorp has to offer. Yes Jeremy Woolf Global digital and social media lead and SVP, Text100 Oversees the agency’s global digital and social practices Hashtags have jumped the shark. They have moved from a means of gathering disparate discussions around a […]
Why Do your Staff Hate you?
They say it’s lonely at the top. Most leaders like to think that they are the ones that get everything right, are approachable, fair, the one everyone respects and looks up to. Indeed, just as people leave a job because of a terrible boss, the reverse is equally true. However as the world is not […]
One in ten people signed up to ad blockers last quarter
A tenth of all adult computer users downloaded an ad blocker at the end of last year, according to an international survey of more than 50,000 people by GlobalWebIndex. The rolling quarterly survey polls people in 34 countries on whether they have used an ad blocker on their main computer in the past month. The […]
Ad fraud: The marketing industry’s $7.2bn problem
Brands are continuing to waste billions of pounds on digital ads that consumers never see despite repeated warnings over the prevalence of ad fraud. It is time for marketers to step up and ensure they understand the issue and have procedures in place to deal with it or be more realistic about the efficacy of […]
How to sell yourself on LinkedIn
As LinkedIn hits 20 million members, data from the network reveals the most overused buzzwords and commonly claimed skills on marketers’ profiles. Marketers are 2.5 times more engaged on LinkedIn than the average member of the online professional network, but like other users they fall into familiar traps when creating their public profiles, gravitating towards […]
Where does PR rank in the list of most stressful jobs of 2016?
Job search site CareerCast evaluated 200 professions and compiled a list of the 10 most stressful. The role of PR executive ranked at number six – although PRs can feel relieved at having dropped from the number two spot in 2011 – with stress brought on by client demands, tight deadlines and public scrutiny, as […]
Facebook, MediaCom and culture minister Ed Vaizey on why collaboration is key for marketers
Major creative brands were urged to collaborate with start-ups in order to help grow the UK economy at today’s Live 2016 event held by Creative England. Speaking at the event, the likes of Facebook, MediaCom and Ed Vaizey, minister of state for culture, communications and creative industries, encouraged established creative businesses to think more like […]
The top YouTube ads of 2015
Putting a man on the moon has helped John Lewis to secure top spot in YouTube’s end of year ad rankings for 2015. The data, revealed by Google and based on YouTube views, has four Christmas retail ads in its overall top 10 leaderboard. Google said the most successful ads of 2015 all shared common […]
Four trends that will shape media in 2016
As social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016. Continuous innovation in media is providing brands with a seemingly endless stream of ways to connect with consumers, but knowing where to focus […]