Are CMOs wise to place so much emphasis on social media?

As a new study claims that a majority of CMOs still struggle to prove ROI from social media ad spend, marketers are increasingly learning that placing their focus on social channels does not guarantee success. When asked to assess the impact of social media spend, 40% of marketing leaders said it made a ‘below average’ […]

What does the rise of ad blocking mean for video?

Ad blocking is a £15bn problem for advertisers and publishers but there are steps brands can take to prevent consumers boycotting video ads. Brands using video to capture audiences online need to put quality, creativity and relevance top of the agenda, as new research reveals lack of attention in these areas is the key motivation […]

Twitter says it wants to be the ‘leader in live video’ as user growth stalls

Twitter says it is now focused on making its live streaming service Periscope a compelling feature for advertisers as its user growth stalled for the first time at the end of 2015. For the fourth quarter, Twitter attracted 305 million monthly active users – down from 307 million active users in the previous quarter and […]

How Twitter’s new controversial timeline changes will impact brands

Twitter has outlined a controversial update to its timeline, which will stray away from the usual chronological order system, by insisting the changes will only benefit brands. The social media giant confirmed in a blog post that it is introducing a new timeline feature today (10 February) that allows people to catch up on important […]

Designer creates brilliantly detailed TV map of London and Great Britain

The on-screen locations of some of the best TV shows to have been set in the capital are mapped out for the first time in this fascinating new graphic. From the Inbetweeners in Ruislip out west, to Peep Show in Croydon and Luther in east London, designer Timothy Ritz has diligently laid bare many of […]

Bad Mistakes That Make Good Employees Leave

It’s tough to hold on to good employees, but it shouldn’t be. Most of the mistakes that companies make are easily avoided. When you do make mistakes, your best employees are the first to go, because they have the most options. If you can’t keep your best employees engaged, you can’t keep your best employees. […]

TV ad spend shows ‘incredible resilience’ as quarterly spend surpasses £1bn

Television advertising is showing incredible resilience amid the rise of digital and mobile advertising, helping total ad spend to break the £20bn milestone in 2016. According to data from the Advertising Association and Warc, total TV advertising spend for the UK was up 10.8% to exceed £1bn for the first time in the third quarter. […]

Could Your Dream Job Be A Nightmare?

You’re offered your dream job at the company you always aspired to work at, doing exactly what you’ve always wanted to do, and at an amazing salary. But there’s a problem: You have concerns about the office culture and whether you will fit in. Do you take the job and hope for the best, or […]