Posts by Simply360

Why Do your Staff Hate you?

They say it’s lonely at the top. Most leaders like to think that they are the ones that get everything right, are approachable, fair, the one everyone respects and looks up to. Indeed, just as people leave a job because of a terrible boss, the reverse is equally true. However as the world is not all unicorns and rainbows, and … Continued

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One in ten people signed up to ad blockers last quarter

A tenth of all adult computer users downloaded an ad blocker at the end of last year, according to an international survey of more than 50,000 people by GlobalWebIndex. The rolling quarterly survey polls people in 34 countries on whether they have used an ad blocker on their main computer in the past month.   The proportion doing so remained … Continued

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Ad fraud: The marketing industry’s $7.2bn problem

Brands are continuing to waste billions of pounds on digital ads that consumers never see despite repeated warnings over the prevalence of ad fraud. It is time for marketers to step up and ensure they understand the issue and have procedures in place to deal with it or be more realistic about the efficacy of digital advertising.   Despite numerous … Continued

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How to sell yourself on LinkedIn

As LinkedIn hits 20 million members, data from the network reveals the most overused buzzwords and commonly claimed skills on marketers’ profiles.   Marketers are 2.5 times more engaged on LinkedIn than the average member of the online professional network, but like other users they fall into familiar traps when creating their public profiles, gravitating towards unoriginal buzzwords. According to … Continued

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Where does PR rank in the list of most stressful jobs of 2016?

Job search site CareerCast evaluated 200 professions and compiled a list of the 10 most stressful. The role of PR executive ranked at number six – although PRs can feel relieved at having dropped from the number two spot in 2011 – with stress brought on by client demands, tight deadlines and public scrutiny, as well as long and unsociable … Continued

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Facebook, MediaCom and culture minister Ed Vaizey on why collaboration is key for marketers

Major creative brands were urged to collaborate with start-ups in order to help grow the UK economy at today’s Live 2016 event held by Creative England.   Speaking at the event, the likes of Facebook, MediaCom and Ed Vaizey, minister of state for culture, communications and creative industries, encouraged established creative businesses to think more like challenger brands. Collaborating with … Continued

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The top YouTube ads of 2015

Putting a man on the moon has helped John Lewis to secure top spot in YouTube’s end of year ad rankings for 2015.   The data, revealed by Google and based on YouTube views, has four Christmas retail ads in its overall top 10 leaderboard. Google said the most successful ads of 2015 all shared common threads of “humour, emotion, … Continued

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Four trends that will shape media in 2016

As social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016. Continuous innovation in media is providing brands with a seemingly endless stream of ways to connect with consumers, but knowing where to focus budget and for what purpose … Continued

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CIMA CEO Charles Tilley awarded OBE

Charles Tilley to receive OBE for services to the Economy Charles Tilley, Chief Executive Officer of the Chartered Institute of Management Accountants, has been awarded the Order of the British Empire (OBE) for services to the Economy. Mr Tilley, who has led CIMA since 2001, was recognised in the 2016 New Year’s honours list. CIMA is the world’s leading and … Continued

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5 Questions to avoid during your interview

Asking something unprofessional or inappropriate at the end of an interview is often worse than saying nothing at all and can send out all the wrong signals to your interviewer. So to help you avoid some precarious situations here are our questions to avoid at all costs in your interview:   What does your company do? – This question just … Continued

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