Posts by Simply360

Where does PR rank in the list of most stressful jobs of 2016?

Job search site CareerCast evaluated 200 professions and compiled a list of the 10 most stressful. The role of PR executive ranked at number six – although PRs can feel relieved at having dropped from the number two spot in 2011 – with stress brought on by client demands, tight deadlines and public scrutiny, as well as long and unsociable … Continued

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Facebook, MediaCom and culture minister Ed Vaizey on why collaboration is key for marketers

Major creative brands were urged to collaborate with start-ups in order to help grow the UK economy at today’s Live 2016 event held by Creative England.   Speaking at the event, the likes of Facebook, MediaCom and Ed Vaizey, minister of state for culture, communications and creative industries, encouraged established creative businesses to think more like challenger brands. Collaborating with … Continued

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The top YouTube ads of 2015

Putting a man on the moon has helped John Lewis to secure top spot in YouTube’s end of year ad rankings for 2015.   The data, revealed by Google and based on YouTube views, has four Christmas retail ads in its overall top 10 leaderboard. Google said the most successful ads of 2015 all shared common threads of “humour, emotion, … Continued

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Four trends that will shape media in 2016

As social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016. Continuous innovation in media is providing brands with a seemingly endless stream of ways to connect with consumers, but knowing where to focus budget and for what purpose … Continued

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CIMA CEO Charles Tilley awarded OBE

Charles Tilley to receive OBE for services to the Economy Charles Tilley, Chief Executive Officer of the Chartered Institute of Management Accountants, has been awarded the Order of the British Empire (OBE) for services to the Economy. Mr Tilley, who has led CIMA since 2001, was recognised in the 2016 New Year’s honours list. CIMA is the world’s leading and … Continued

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5 Questions to avoid during your interview

Asking something unprofessional or inappropriate at the end of an interview is often worse than saying nothing at all and can send out all the wrong signals to your interviewer. So to help you avoid some precarious situations here are our questions to avoid at all costs in your interview:   What does your company do? – This question just … Continued

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Sainsbury’s steals top spot from John Lewis in Christmas ads ‘likeability’ ranking

Sainsbury’s Mog the cat has beaten off John Lewis’ Man in the Moon to become the UK’s best-liked 2015 Christmas ad, according to an Adwatch poll by Marketing. Nearly half (47%) of the 1000 respondents quizzed by Marketing said they liked Sainsbury’s ‘Christmas calamity’ TV spot, while 41% of the sample said they liked John Lewis’s commercial featuring a young … Continued

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Morrisons to review consumer PR account amid shake-up of agency roster

Troubled supermarket group Morrisons is reviewing its consumer PR agency account, PRWeek has learned. The move is likely to see the consumer PR brief, which has been held by 3 Monkeys for the past four years, divided into two: one focused on product PR, and the other on branding. PRWeek understands that Morrisons has put together a shortlist of agencies … Continued

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PRWeek’s Alternative Awards 2015 – an irreverent glance back on the year

Which political bruiser saw his attempt at satirical humour backfire spectacularly? Which high-profile public figure was accused of “verbal ectoplasm”? And which PR chief bears a striking resemblance to a certain former Neighbours actor? We reveal all in PRWeek’s Alternative Awards 2015.   Best PR response of the year   Is this the future of press statements? Google caused eyebrows … Continued

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Burberry lets passers-by take over Piccadilly Circus screen to create personalised scarves

Burberry is taking over the giant ad screen at Piccadilly Circus with an interactive 3D campaign that will allow passers-by to create, and buy, personalised versions of its heritage scarves on their mobile phones.   Burberry is the first luxury brand to partner with DreamWorks Animation’s new visualisation platform NOVA. Using its tech, up to five visitors will be to … Continued

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