Posts by Simply360

14 quotes which summed up PR in 2015

It’s been another memorable year in the PR industry and our quotes sum up everything from the purpose of PR to why The Sun missed out on the MP’s expenses exclusive… We kick off with Portland MD Tim Allan, who spoke to PRWeek about the explosive growth of the agency, and highlighted the ever changing role of CEOs: We couldn’t … Continued

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Print media to revive, attention spans to grow: Edelman event hears 2016 predictions

Next year will see the resurgence of print publications and the growth in people’s attention spans for consuming media, a panel session featuring senior figures from media, entertainment and politics heard this morning. Edelman UK & Ireland CEO Ed Williams told the session at the agency’s London office: “I think next year we could potentially grow our attention span rather … Continued

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Publicis Groupe employees set to receive €2,800 each in shares

Thousands of staff at Publicis Groupe agencies are set to become shareholders in their parent company for the first time as they will receive shares worth about €2,800 ($3,000, £2,000). Employees in the UK and 15 other countries were handed 50 free To lot leave-in glowing. I scent for viagra online this my, the so strawberry can always cialis side … Continued

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The Drum reveals its Social Buzz Top 50, with We Are Social global managing director Robin Grant named number one

Robin Grant, global managing director at We Are Social, has taken the top spot in this year’s Social Buzz Top 50, published by The Drum. The list, published in conjunction with the Social Buzz Awards, which took place in London last night (25 November), highlights the top 50 most influential individuals in social media marketing. The Drum reveals its Social … Continued

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Why social media reviews can make or break brands

The number of UK consumers using social media to research what products are “best” has rocketed from 25% to 43% in the last year, according to the Adobe Digital Index (ADI) 2015 Holiday Shopping Prediction report. The study examined more than 1trn visits to 4,500 retail websites since 2008, with a separate survey of over 400 consumers per country in … Continued

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Instagram to become ‘shop window for brands’ this Christmas as it debuts new ad targeting tool

Instagram has launched a new targeting segment for advertisers, which allows brands to reach people who are highly engaged with content related to Black Friday, Cyber Monday and Christmas purchases. The targeting tool, which will also be made available through Facebook, uses signals based on local market keywords and will alert advertisers to people posting or engaging with Instagram content … Continued

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Aldi spoofs the John Lewis Man on the Moon Christmas advert

Aldi has produced a spoof of the John Lewis Man on the Moon Christmas advert. The budget supermarket’s version features its own old man stuck on the moon, sitting on a bench. He is choosing between two telescopes. “I like this one,” he says as the John Lewis price of £109.95 appears on screen. “And I like this one,” he … Continued

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How consumers shop on mobiles

Consumer behaviour on mobiles varies widely in different situations, so marketers must understand how to shape the shopping experience to maximise the chance of a sale. The ways consumers use mobile phones to shop for goods and interact with brands are heavily influenced by where they are and the immediacy of their needs. Marketers must understand these different kinds of … Continued

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Marketing industry prepares for online ad ban of junk food to kids

The marketing industry is readying itself for an expected ban on advertising sweets, crisps and fizzy drinks to children online through social media, computer games and cartoon characters. The Sunday Times reports that “senior industry figures” expect the Committee of Advertising Practice (CAP) to soon propose a ban on advertising sugary and fatty foods to children online. CAP said in … Continued

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