Posts by Simply360

How consumers shop on mobiles

Consumer behaviour on mobiles varies widely in different situations, so marketers must understand how to shape the shopping experience to maximise the chance of a sale. The ways consumers use mobile phones to shop for goods and interact with brands are heavily influenced by where they are and the immediacy of their needs. Marketers must understand these different kinds of … Continued

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Marketing industry prepares for online ad ban of junk food to kids

The marketing industry is readying itself for an expected ban on advertising sweets, crisps and fizzy drinks to children online through social media, computer games and cartoon characters. The Sunday Times reports that “senior industry figures” expect the Committee of Advertising Practice (CAP) to soon propose a ban on advertising sugary and fatty foods to children online. CAP said in … Continued

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Death to the PR stereotype

Developing a positive professional reputation requires a commitment to hard graft and consistently exceeding expectation, writes Ned Ellison of Haggie Partners. Proving your worth to an employer, as a junior PR, is the easy part. Quality of output and hours spent in the office will always speak for themselves. The biggest hurdle for junior professionals is in earning the trust … Continued

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CIMA PQ’s average salary – £33,031 in the UK

The average UK CIMA PQ earns £33,031 a year while their qualified colleagues have a yearly pay packet of £62,791, nearly 100% more! The latest CIMA annual salary survey also provides the average salaries for PQs at the different qualification stage: operational – £29,399, management – £31,599, and strategic – £35,283. On top of base salaries some 58% of students … Continued

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MyVoucherCodes recreate low-budget version of the John Lewis Christmas ad

John Lewis’ Christmas ad has dominated conversation in the advertising industry today with dozens of companies making the most of the tidal wave of interest attached to it by creating their own version of the tear jerker including discounte offer company My Voucher Codes. The voucher company recreated their own version of the £7m ad, titled “Christmas Doesn’t Cost The … Continued

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The 24 most unusual jobs in the UK

Queueing, warming up the bed, drinking tea, and eating crisps are things we do on a daily basis – but they are also amongst the strangest jobs that are available in Britain. The specific role requirements for the above are as follows – a Professional Queuer is hired by agencies for £20 an hour to stand in lines; a Bed … Continued

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John Lewis sees a significant sales uplift following ‘Man on the Moon’ launch

The plaudits John Lewis’ latest Christmas ad blockbuster has received appears to be translating into an increase in the most important metric for any marketing campaign – sales. Boosted by the impact of the ad, for the week ending 14 November, the department store reported its first weekly sales total to surpass £100m this season. The £110.4m total was an … Continued

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7 ways to drive growth

Produced in partnership with Marketing Week, Brand Learning’s Growth Drivers report identifies the seven Cs: the hallmarks of growth-ready organisations. Customer-centred leadership, clear capability strategies and a focus on more than profit are the top three factors in generating sustained growth in business today, according to a new study entitled Growth Drivers, conducted by consultancy Brand Learning in partnership with … Continued

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Millennials’ Surprising Game Plan for Black Friday Shopping

With  thanksgiving just around the corner, marketers and retailers are gearing up for the year’s biggest shopping onslaught: Black Friday and Cyber Monday. Per usual, millennials are the most coveted demo. When product-discovery platform Influenster surveyed 6,000 millennials to get insights into their plans this year, it found that nearly the entire group plans to do at least some shopping at the annual kickoff … Continued

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