Posts by Simply360

The UK’s top storytelling brands 2015

Tech brands have knocked food and drink favorites out of the top 10 storytelling rankings, and UK supermarkets fare even worse. Marketing Week examines how increased ad investment has boosted tech’s standing.   Technology brands have overtaken FMCG favourites, such as Cadbury and Walkers, as those rated best for storytelling, new research shows. Although Apple retains the top spot in … Continued

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Why brands need to reinvent media spend to include live video

Festival of Marketing 2015: Internet star Matt Adlard, otherwise known as The Topless Baker, has urged brands to rethink media spend to include live streaming over traditional channels such as print and TV even though he admits the platform won’t hit any hard KPIs. Live streaming platforms that allow users to broadcast live video, such as Twitter’s Periscope and Meerkat, … Continued

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Four ways social data can be an extremely powerful ally

“Change is around us.” These were the opening words of Joel Windels, Brandwatch’s VP of inbound marketing, when I attended his talk about social data at the Festival of Marketing today. He was specifically there to discuss the role that social data is increasingly playing indigital transformation, and what the opportunities are for brands. Change is inevitable “People see (change) … Continued

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Poundland addresses the ‘snob factor’ as it debuts first ever TV campaign

Poundland is set to launch its first ever TV campaign this month as its head of marketing Pavan Riyat-Ward admits that the single price discounter is aiming to replicate the success of Lidl’s Surprises campaign. Despite upping its print ads over recent years, Poundland has historically rejected above the line advertising, opting for word of mouth buzz and in-store brochures … Continued

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Why are brands taking agencies in-house?

With Coty acquiring social content agency Beamly as it gears up to buy beauty brands from P&G, agencies must keep up with client demands in order to survive. According to Coty’s executive VP category development Camillo Pane, the acquisition of Beamly will help the company develop its brand strategies in future and allow for immediate feedback. This will be of … Continued

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Cadbury launches ‘biggest ever’ Christmas campaign with experiential push

Cadbury is launching a real-life advent calendar as part of its Christmas campaign as it pushes above the line and experiential activity to engage consumers. A TV campaign is launching tomorrow (7 November) aimed at building anticipation and shows Cadbury warehouse workers packing up trucks that are getting ready to depart from Bournville, the home of Cadbury, to deliver joy … Continued

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M&S focuses on ‘bite-size moments’ for mobile-first Christmas campaign

Marks & Spencer has taken a mobile-first approach to its Christmas ad campaign, upping digital spend to 25% for the first time ahead of what marketing boss Patrick Bousquet-Chavanne predicts will be the “biggest online Christmas ever”. ‘The art of Christmas’ campaign, created by RKCR/Y&R, is a continuation of the retailer’s recently-launched ‘The art of’ concept. It kicks off with … Continued

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Argos looks to provide ‘breath of festive fresh air’ with upbeat Christmas campaign

Argos is hoping the mix of adrenaline and excitement in its Christmas campaign will help it stand out in the competitive festive shopping season. The campaign, created by CHI & Partners, focuses around the creative idea of ‘Just can’t wait’. Argos marketing director Stephen Vowles says the campaign acts as a way both of capturing consumer emotion around Christmas and … Continued

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