Posts by Simply360

Cadbury launches ‘biggest ever’ Christmas campaign with experiential push

Cadbury is launching a real-life advent calendar as part of its Christmas campaign as it pushes above the line and experiential activity to engage consumers. A TV campaign is launching tomorrow (7 November) aimed at building anticipation and shows Cadbury warehouse workers packing up trucks that are getting ready to depart from Bournville, the home of Cadbury, to deliver joy … Continued

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M&S focuses on ‘bite-size moments’ for mobile-first Christmas campaign

Marks & Spencer has taken a mobile-first approach to its Christmas ad campaign, upping digital spend to 25% for the first time ahead of what marketing boss Patrick Bousquet-Chavanne predicts will be the “biggest online Christmas ever”. ‘The art of Christmas’ campaign, created by RKCR/Y&R, is a continuation of the retailer’s recently-launched ‘The art of’ concept. It kicks off with … Continued

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Argos looks to provide ‘breath of festive fresh air’ with upbeat Christmas campaign

Argos is hoping the mix of adrenaline and excitement in its Christmas campaign will help it stand out in the competitive festive shopping season. The campaign, created by CHI & Partners, focuses around the creative idea of ‘Just can’t wait’. Argos marketing director Stephen Vowles says the campaign acts as a way both of capturing consumer emotion around Christmas and … Continued

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Coca-Cola celebrates 20th anniversary of ‘Holidays are coming’ campaign

To mark the 20th anniversary of the ‘Holidays are Coming’ ad, Coca-Cola is relaunching its Christmas truck tour, offering customers the chance to snap a selfie in front of the vehicle as it mixes social media with experiential. Coca-Cola allowed the public to determine when the route would be released by encouraging its followers to share a tweet on the … Continued

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AAT responds to HMRC customer service criticism

HM Revenue & Customs (HMRC) has come under fire today for a poor approach to customer service. The public accounts committee (PAC) has released a new report reviewing the performance of the department in 2014-15; criticising HMRC for amongst other things, having a response rate to customer calls which is dipping down to only 50% of calls answered in the … Continued

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Leaving the analogue world behind

Too many brands are set up for the analogue world and not fully prepared to embrace digital, according to Soren Hagh, Heineken’s executive director of global marketing. In an energetic presentation, Hagh revealed that the beer giant, which owns more than 250 alcohol brands, had reassessed its internal structure 12 months ago to work out whether its approach to marketing was becoming … Continued

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Who has the influence with influencers?

If brands want to get in front of the right audiences, it’s not just about targeting the media anymore. The past few years have seen an explosion in the number of influencers – people with a highly-engaged community and/or following on social media. In the past, influencers might have had a single channel, usually blogging or creating videos as a … Continued

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The truth about Sweden’s short working hours

Erika Hellstrom loves being able to close the door to her office at 3.30pm, before heading out for an early evening hike in the deep, green forest that surrounds her home city.   The 34-year-old art director used to have a long and erratic schedule as a freelancer, but she’s now based at one of the first Swedish start-ups to … Continued

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The trends brands should look out for in digital marketing in 2016

Over the past week, countless content creators, media owners and tech companies showcased their plans for 2016 during the IAB UK Digital Upfronts. From Sky’s cross-platform tool to BuzzFeed UK’s video division, find out what brands should be focusing on in the upcoming year. Creating videos that don’t disrupt AOL is set to make a bigger push for video as … Continued

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