Posts by Simply360

Poundland addresses the ‘snob factor’ as it debuts first ever TV campaign

Poundland is set to launch its first ever TV campaign this month as its head of marketing Pavan Riyat-Ward admits that the single price discounter is aiming to replicate the success of Lidl’s Surprises campaign. Despite upping its print ads over recent years, Poundland has historically rejected above the line advertising, opting for word of mouth buzz and in-store brochures … Continued

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Why are brands taking agencies in-house?

With Coty acquiring social content agency Beamly as it gears up to buy beauty brands from P&G, agencies must keep up with client demands in order to survive. According to Coty’s executive VP category development Camillo Pane, the acquisition of Beamly will help the company develop its brand strategies in future and allow for immediate feedback. This will be of … Continued

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Cadbury launches ‘biggest ever’ Christmas campaign with experiential push

Cadbury is launching a real-life advent calendar as part of its Christmas campaign as it pushes above the line and experiential activity to engage consumers. A TV campaign is launching tomorrow (7 November) aimed at building anticipation and shows Cadbury warehouse workers packing up trucks that are getting ready to depart from Bournville, the home of Cadbury, to deliver joy … Continued

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M&S focuses on ‘bite-size moments’ for mobile-first Christmas campaign

Marks & Spencer has taken a mobile-first approach to its Christmas ad campaign, upping digital spend to 25% for the first time ahead of what marketing boss Patrick Bousquet-Chavanne predicts will be the “biggest online Christmas ever”. ‘The art of Christmas’ campaign, created by RKCR/Y&R, is a continuation of the retailer’s recently-launched ‘The art of’ concept. It kicks off with … Continued

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Argos looks to provide ‘breath of festive fresh air’ with upbeat Christmas campaign

Argos is hoping the mix of adrenaline and excitement in its Christmas campaign will help it stand out in the competitive festive shopping season. The campaign, created by CHI & Partners, focuses around the creative idea of ‘Just can’t wait’. Argos marketing director Stephen Vowles says the campaign acts as a way both of capturing consumer emotion around Christmas and … Continued

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Coca-Cola celebrates 20th anniversary of ‘Holidays are coming’ campaign

To mark the 20th anniversary of the ‘Holidays are Coming’ ad, Coca-Cola is relaunching its Christmas truck tour, offering customers the chance to snap a selfie in front of the vehicle as it mixes social media with experiential. Coca-Cola allowed the public to determine when the route would be released by encouraging its followers to share a tweet on the … Continued

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AAT responds to HMRC customer service criticism

HM Revenue & Customs (HMRC) has come under fire today for a poor approach to customer service. The public accounts committee (PAC) has released a new report reviewing the performance of the department in 2014-15; criticising HMRC for amongst other things, having a response rate to customer calls which is dipping down to only 50% of calls answered in the … Continued

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Leaving the analogue world behind

Too many brands are set up for the analogue world and not fully prepared to embrace digital, according to Soren Hagh, Heineken’s executive director of global marketing. In an energetic presentation, Hagh revealed that the beer giant, which owns more than 250 alcohol brands, had reassessed its internal structure 12 months ago to work out whether its approach to marketing was becoming … Continued

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