Posts by Simply360

WPP faces testing time as organic growth slows

WPP boss Sir Martin Sorrell (below) reports its half-year results on Wednesday but it seems pretty clear what the headline numbers will show: little or no organic growth (against expectations of 0.5 per cent) although the rather well-informed Sunday Times says revenue will rise a chunky 15.5 per cent to £6.5bn, presumably aided by the weak pound (WPP makes most … Continued

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McDonald’s Awards World Cup Brief to Leo Burnett London

McDonald’s has expanded its relationship with Publicis Groupe agency, Leo Burnett London after awarding the agency its global sports sponsorship activity for next year’s football World Cup. McDonald’s senior director global brand Steve Hill said “We’re delighted to be working with the Leo Burnett London team on our World Cup 2018 amplification. Their deep understanding of our brand built over … Continued

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Deloitte Acquires Acne Agency to Boost Creative Services

Deloitte Digital, the creative consultancy arm of professional services firm Deloitte, has acquired Stockholm-based creative agency Acne. The Stockholm based creative agency, founded in 1996, already works clients such as Ikea, Spotify and H&M. Its new owner plans to hire around 80 new employees for the agency, half of which will be based in London. According to Acne executive chairman … Continued

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Google gets green light for King’s Cross HQ

Google has received the green light by Camden Council for the construction of its new £600m London HQ at King’s Cross. The 11-storey building, designed by Heatherwick Studios and BIG, will be more than one million square feet of which Google will occupy 650,000 sq ft. It will be the first wholly owned and designed Google building outside of the … Continued

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CHI & Partners has promoted Sarah Clark and Gary Simmons to joint MDs

CHI & Partners has promoted Sarah Clark and Gary Simmons to the newly-created roles of joint managing directors. Sarah Clark was previously head of planning, and Gary Simmons was former head of account management, but will now assist chief executive Sarah Golding with the day-to-day running of the agency. Golding said: “Not only do Sarah and Gary lead from the … Continued

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Online campaigns struggle to target women

Only half of online ad impressions served in the UK that were targeted at women actually ended up reaching them, according to a new analysis of 60,000 campaigns across 20 countries. Measurement firm Nielsen said that there was a 62% success hit rate for campaigns that targeted men in the UK, with the discrepancy even worse for campaigns that targeted … Continued

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Wolff Olins appoints Sairah Ashman as chief executive

Global creative consultancy Wolff Olins announced that it has promoted Sairah Ashman to chief executive officer. Ashman’s appointment follows 23 years with the company, and seven years as global chief operating officer. She succeeds Ije Nwokorie, who will remain with the company mentoring client teams.  

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Mindshare promotes Nilufar Fowler, to worldwide central chief executive at the Group M agency

As chief executive of Mindshare Worldwide Central , Nilufar will be responsible for running the agency’s global client teams. Ailsa Lochrie replaces Nilufar as global client leader for Team Unilever. Lochrie will now be responsible for WPP’s second biggest client account. Last month Unilever announced its marketing budget was likely up be up year on year after a decline in … Continued

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4 Reasons Why Having a Life Outside the Office Is So Important

Having a life outside of work suggests a couple of things: You care about finding work-life balance, you know how to turn off or tune out work and focus on yourself, your friends, or your family, and you’re probably fairly interesting. A recent Harvard Business Review article explained that having a life outside of work actually makes people happy. But … Continued

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MullenLowe Group has acquired Top 150-listed PR agency Salt

Alex Lekikh, the Interpublic ad agency’s global chief executive, has confirmed that MullenLowe have acquired Salt. He said the move reflected his belief that the disciplines of creative advertising and PR needed to be “smashed together” as clients required a more integrated offering. The new PR arm will be called MullenLowe Salt and, in the UK, will sit alongside MullenLowe … Continued

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