Posts by Simply360

Are CMOs wise to place so much emphasis on social media?

As a new study claims that a majority of CMOs still struggle to prove ROI from social media ad spend, marketers are increasingly learning that placing their focus on social channels does not guarantee success. When asked to assess the impact of social media spend, 40% of marketing leaders said it made a ‘below average’ contribution to their company’s performance, … Continued

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Instagram hits 200,000 advertisers as it claims it’s now the ‘shop window’ for brands

Instagram says it now has 200,000 active advertisers with James Quarles, the social media giant’s global head of business and brand development, welcoming its “diverse” advertiser base. Instagram opened up its advertising globally last September and according to figures supplied by the social network, 75% viagra de ervas how long before viagra kicks in cialiscoupon-cheapstore.com cialis e viagra assieme female … Continued

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What does the rise of ad blocking mean for video?

Ad blocking is a £15bn problem for advertisers and publishers but there are steps brands can take to prevent consumers boycotting video ads. Brands using video to capture audiences online need to put quality, creativity and relevance top of the agenda, as new research reveals lack of attention in these areas is the key motivation for consumers to download ad … Continued

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Twitter says it wants to be the ‘leader in live video’ as user growth stalls

Twitter says it is now focused on making its live streaming service Periscope a compelling feature for advertisers as its user growth stalled for the first time at the end of 2015. For the fourth quarter, Twitter attracted 305 million monthly active users – down from 307 million active users in the previous quarter and the first financial quarter in … Continued

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How Twitter’s new controversial timeline changes will impact brands

Twitter has outlined a controversial update to its timeline, which will stray away from the usual chronological order system, by insisting the changes will only benefit brands.   The social media giant confirmed in a blog post that it is introducing a new timeline feature today (10 February) that allows people to catch up on important tweets that they may … Continued

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Bad Mistakes That Make Good Employees Leave

It’s tough to hold on to good employees, but it shouldn’t be. Most of the mistakes that companies make are easily avoided. When you do make mistakes, your best employees are the first to go, because they have the most options. If you can’t keep your best employees engaged, you can’t keep your best employees. While this should be common … Continued

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TV ad spend shows ‘incredible resilience’ as quarterly spend surpasses £1bn

Television advertising is showing incredible resilience amid the rise of digital and mobile advertising, helping total ad spend to break the £20bn milestone in 2016. According to data from the Advertising Association and Warc, total TV advertising spend for the UK was up 10.8% to exceed £1bn for the first time in the third quarter. This was partly driven by … Continued

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Could Your Dream Job Be A Nightmare?

You’re offered your dream job at the company you always aspired to work at, doing exactly what you’ve always wanted to do, and at an amazing salary. But there’s a problem: You have concerns about the office culture and whether you will fit in. Do you take the job and hope for the best, or turn it down? Why Fit … Continued

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Is the #hashtag dead for marketers?

Social media leaders from Text100 and PadillaCRT take differing views on what the octothorp has to offer.     Yes Jeremy Woolf Global digital and social media lead and SVP, Text100 Oversees the agency’s global digital and social practices Hashtags have jumped the shark. They have moved from a means of gathering disparate discussions around a topic to a punchline. … Continued

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