Posts by Simply360

PR and public affairs revenue up six per cent in 2015, but WPP warns against ‘Don Draperish optimism

WPP’s PR and public affairs operations saw revenue grow around six per cent to £945.8m ($1.34bn) in 2015, lifted by a strong Q4, although the firm used its annual results to warn against misplaced “Don Draperish” industry optimism. WPP said Ogilvy Public Relations, Cohn & Wolfe and its specialist PR and public affairs businesses in the US, the UK and … Continued

Continue reading →

No benefits to Brexit for graduate recruitment, says AGR chief

The chief executive of the Association of Graduate Recruiters (AGR) has thrown his personal weight behind the UK staying in Europe. At the AGR’s 2016 Development Conference in London yesterday, Stephen Isherwood told Recruiter: “My own [personal] view is that we are better in than out. I can’t see a single benefit for the UK graduate recruitment market for coming … Continued

Continue reading →

One in five Brits now blocking ads online

More than a fifth of UK adults are now using ad blockers, showing that the industry still has a job to do in explaining how advertising helps to fund the internet and the consequence to consumers of its increasing use.   According to the latest quarterly review of ad blocking behaviour by the Internet Advertising Bureau (IAB) and YouGov, 22% … Continued

Continue reading →

Are CMOs wise to place so much emphasis on social media?

As a new study claims that a majority of CMOs still struggle to prove ROI from social media ad spend, marketers are increasingly learning that placing their focus on social channels does not guarantee success. When asked to assess the impact of social media spend, 40% of marketing leaders said it made a ‘below average’ contribution to their company’s performance, … Continued

Continue reading →

Instagram hits 200,000 advertisers as it claims it’s now the ‘shop window’ for brands

Instagram says it now has 200,000 active advertisers with James Quarles, the social media giant’s global head of business and brand development, welcoming its “diverse” advertiser base. Instagram opened up its advertising globally last September and according to figures supplied by the social network, 75% viagra de ervas how long before viagra kicks in cialiscoupon-cheapstore.com cialis e viagra assieme female … Continued

Continue reading →

What does the rise of ad blocking mean for video?

Ad blocking is a £15bn problem for advertisers and publishers but there are steps brands can take to prevent consumers boycotting video ads. Brands using video to capture audiences online need to put quality, creativity and relevance top of the agenda, as new research reveals lack of attention in these areas is the key motivation for consumers to download ad … Continued

Continue reading →

Twitter says it wants to be the ‘leader in live video’ as user growth stalls

Twitter says it is now focused on making its live streaming service Periscope a compelling feature for advertisers as its user growth stalled for the first time at the end of 2015. For the fourth quarter, Twitter attracted 305 million monthly active users – down from 307 million active users in the previous quarter and the first financial quarter in … Continued

Continue reading →

How Twitter’s new controversial timeline changes will impact brands

Twitter has outlined a controversial update to its timeline, which will stray away from the usual chronological order system, by insisting the changes will only benefit brands.   The social media giant confirmed in a blog post that it is introducing a new timeline feature today (10 February) that allows people to catch up on important tweets that they may … Continued

Continue reading →

Bad Mistakes That Make Good Employees Leave

It’s tough to hold on to good employees, but it shouldn’t be. Most of the mistakes that companies make are easily avoided. When you do make mistakes, your best employees are the first to go, because they have the most options. If you can’t keep your best employees engaged, you can’t keep your best employees. While this should be common … Continued

Continue reading →

Follow us