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MyVoucherCodes recreate low-budget version of the John Lewis Christmas ad

John Lewis’ Christmas ad has dominated conversation in the advertising industry today with dozens of companies making the most of the tidal wave of interest attached to it by creating their own version of the tear jerker including discounte offer company My Voucher Codes. The voucher company recreated their own version of the £7m ad, titled “Christmas Doesn’t Cost The … Continued

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The 24 most unusual jobs in the UK

Queueing, warming up the bed, drinking tea, and eating crisps are things we do on a daily basis – but they are also amongst the strangest jobs that are available in Britain. The specific role requirements for the above are as follows – a Professional Queuer is hired by agencies for £20 an hour to stand in lines; a Bed … Continued

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John Lewis sees a significant sales uplift following ‘Man on the Moon’ launch

The plaudits John Lewis’ latest Christmas ad blockbuster has received appears to be translating into an increase in the most important metric for any marketing campaign – sales. Boosted by the impact of the ad, for the week ending 14 November, the department store reported its first weekly sales total to surpass £100m this season. The £110.4m total was an … Continued

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7 ways to drive growth

Produced in partnership with Marketing Week, Brand Learning’s Growth Drivers report identifies the seven Cs: the hallmarks of growth-ready organisations. Customer-centred leadership, clear capability strategies and a focus on more than profit are the top three factors in generating sustained growth in business today, according to a new study entitled Growth Drivers, conducted by consultancy Brand Learning in partnership with … Continued

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Millennials’ Surprising Game Plan for Black Friday Shopping

With  thanksgiving just around the corner, marketers and retailers are gearing up for the year’s biggest shopping onslaught: Black Friday and Cyber Monday. Per usual, millennials are the most coveted demo. When product-discovery platform Influenster surveyed 6,000 millennials to get insights into their plans this year, it found that nearly the entire group plans to do at least some shopping at the annual kickoff … Continued

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The UK’s top storytelling brands 2015

Tech brands have knocked food and drink favorites out of the top 10 storytelling rankings, and UK supermarkets fare even worse. Marketing Week examines how increased ad investment has boosted tech’s standing.   Technology brands have overtaken FMCG favourites, such as Cadbury and Walkers, as those rated best for storytelling, new research shows. Although Apple retains the top spot in … Continued

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Why brands need to reinvent media spend to include live video

Festival of Marketing 2015: Internet star Matt Adlard, otherwise known as The Topless Baker, has urged brands to rethink media spend to include live streaming over traditional channels such as print and TV even though he admits the platform won’t hit any hard KPIs. Live streaming platforms that allow users to broadcast live video, such as Twitter’s Periscope and Meerkat, … Continued

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Four ways social data can be an extremely powerful ally

“Change is around us.” These were the opening words of Joel Windels, Brandwatch’s VP of inbound marketing, when I attended his talk about social data at the Festival of Marketing today. He was specifically there to discuss the role that social data is increasingly playing indigital transformation, and what the opportunities are for brands. Change is inevitable “People see (change) … Continued

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Poundland addresses the ‘snob factor’ as it debuts first ever TV campaign

Poundland is set to launch its first ever TV campaign this month as its head of marketing Pavan Riyat-Ward admits that the single price discounter is aiming to replicate the success of Lidl’s Surprises campaign. Despite upping its print ads over recent years, Poundland has historically rejected above the line advertising, opting for word of mouth buzz and in-store brochures … Continued

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