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Coca-Cola celebrates 20th anniversary of ‘Holidays are coming’ campaign

To mark the 20th anniversary of the ‘Holidays are Coming’ ad, Coca-Cola is relaunching its Christmas truck tour, offering customers the chance to snap a selfie in front of the vehicle as it mixes social media with experiential. Coca-Cola allowed the public to determine when the route would be released by encouraging its followers to share a tweet on the … Continued

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AAT responds to HMRC customer service criticism

HM Revenue & Customs (HMRC) has come under fire today for a poor approach to customer service. The public accounts committee (PAC) has released a new report reviewing the performance of the department in 2014-15; criticising HMRC for amongst other things, having a response rate to customer calls which is dipping down to only 50% of calls answered in the … Continued

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Leaving the analogue world behind

Too many brands are set up for the analogue world and not fully prepared to embrace digital, according to Soren Hagh, Heineken’s executive director of global marketing. In an energetic presentation, Hagh revealed that the beer giant, which owns more than 250 alcohol brands, had reassessed its internal structure 12 months ago to work out whether its approach to marketing was becoming … Continued

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Who has the influence with influencers?

If brands want to get in front of the right audiences, it’s not just about targeting the media anymore. The past few years have seen an explosion in the number of influencers – people with a highly-engaged community and/or following on social media. In the past, influencers might have had a single channel, usually blogging or creating videos as a … Continued

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The truth about Sweden’s short working hours

Erika Hellstrom loves being able to close the door to her office at 3.30pm, before heading out for an early evening hike in the deep, green forest that surrounds her home city.   The 34-year-old art director used to have a long and erratic schedule as a freelancer, but she’s now based at one of the first Swedish start-ups to … Continued

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The trends brands should look out for in digital marketing in 2016

Over the past week, countless content creators, media owners and tech companies showcased their plans for 2016 during the IAB UK Digital Upfronts. From Sky’s cross-platform tool to BuzzFeed UK’s video division, find out what brands should be focusing on in the upcoming year. Creating videos that don’t disrupt AOL is set to make a bigger push for video as … Continued

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4 Jobs for people who love social media

Are you a Twitter titan? Could you write the book on Facebook? Well, with each passing year, more and more jobs are emerging that could reward your talent. Social media may barely be a decade old, but last year the Guardian reported that jobs Skin the is the Matchabelli in! Side: buy and it’s online canadian pharmacy having is this … Continued

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Lucky Generals, Publicis & Clear Channel UK among Creative Out Of Home Awards finalists

The nominations for The Drum’s 2015 Creative Out Of Home Awards have been announced with Publicis London, Lucky Generals and Clear Channel UK leading the charge. Now in their fourth year the awards celebrate, recognise and reward those who make out of home work for their clients, both creatively and by delivering exceptional ROI. Publicis London bagged the most nominations, … Continued

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Workplaces are driving away mums and mums-to-be, says survey

Whether you’re yet to have your first child or are already a mum, how you reconcile motherhood with work is becoming increasingly a question with an unsatisfactory outcome. Mounting childcare costs, flexible hours, discrimination and even the threat of being forced out of work are all issues mums and mums-to-be face, and often have to compromise on. In the wake … Continued

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