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More than 12 million fall into UK digital skills gap

Over 12 million people, and a million small businesses in the UK do not have the skills to prosper in the digital era. That is the warning today from Go.On UK, a charity set up to promote digital skills. It has produced what it calls a digital exclusion heatmap, pinpointing the areas where people are most likely to miss out … Continued

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Why Social Media Is Important for Your Career

Social media had an image problem. MySpace was where teenagers wasted their time and shared fluff. YouTube was for viral videos, cats and cute children. But then it got serious. Facebook worked out how to make itself attractive to major brands and grown-ups. Twitter became the place where influencers made a difference and reached large global audiences in real time. … Continued

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Job Offer? Your Options

You researched the company, you submitted your application, you had the interview and now all your hard work has paid off and you’ve been offered the job. Congratulations!   But how do you know if you should take it? What if you’re still waiting to hear about other roles you’ve applied for? And what if you’ve done really well and … Continued

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5 Things Your Resume Is Not

Your resume is a marketing document – not your autobiography or a list of job responsibilities. You know you need a CV in order to get a job. But have you taken the time to step back from the CV-writing process to ask yourself what a CV is and isn’t? Fundamentally, it is important to recognize that your CV is your marketing document. Its purpose is to garner … Continued

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How Job Seekers Can Boost Their Online Reputations

Recruiters are turning to the Internet to look for talent with exactly the right set of skills. This means that in order for you to show up on a recruiter’s radar, you’ll need to proactively manage what you put online.   You already know your LinkedIn profile is important, but that’s not the only place you should have a digital … Continued

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How to Launch a Career in Social Media Marketing

Think that reliance on social media is just a fun way to pass the time while in college? Think again. There is an explosion of career options that mandate stellar skills in social media marketing. “Digital Etiquette” is seen as one of the top-eight core skills required in the modern workplace, according to Grovo, a firm leading the charge in … Continued

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CIMA releases latest exam pass rates

CIMA has, as promised, released its latest exam pass rates, covering the August case study exams and the Objective Tests for the last nine months. The institute said that students continued to perform well at the management and strategic level case studies and the CIMA gateway rates also increased compared with the May window. Candidates’ performance in the objective tests … Continued

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Keeping long-standing brands relevant in the digital age

Legacy brands are back. In the vernacular of luxury, you might say they are the new black. When Apple surpassed Coca-Cola three years ago to take the #1 spot in Interbrand’s best global brands study, it triggered a cascade of commentary on the rise of brands born of a new and different age. However, delve deeper into the study and … Continued

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Twitter chooses video approach to compete against Facebook

Twitter has finally opted for a video approach to rival Facebook. The microblogging network on Thursday (October 8) expanded its Amplify programme with pre-roll ads in video content, as well as enabled the option to let users upload video directly from its web presence. Twitter Amplify, the ad-focused feature that the company launched in 2013, has now been updated to let publishers … Continued

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