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Four trends that will shape media in 2016

As social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016. Continuous innovation in media is providing brands with a seemingly endless stream of ways to connect with consumers, but knowing where to focus budget and for what purpose … Continued

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CIMA CEO Charles Tilley awarded OBE

Charles Tilley to receive OBE for services to the Economy Charles Tilley, Chief Executive Officer of the Chartered Institute of Management Accountants, has been awarded the Order of the British Empire (OBE) for services to the Economy. Mr Tilley, who has led CIMA since 2001, was recognised in the 2016 New Year’s honours list. CIMA is the world’s leading and … Continued

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5 Questions to avoid during your interview

Asking something unprofessional or inappropriate at the end of an interview is often worse than saying nothing at all and can send out all the wrong signals to your interviewer. So to help you avoid some precarious situations here are our questions to avoid at all costs in your interview:   What does your company do? – This question just … Continued

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Sainsbury’s steals top spot from John Lewis in Christmas ads ‘likeability’ ranking

Sainsbury’s Mog the cat has beaten off John Lewis’ Man in the Moon to become the UK’s best-liked 2015 Christmas ad, according to an Adwatch poll by Marketing. Nearly half (47%) of the 1000 respondents quizzed by Marketing said they liked Sainsbury’s ‘Christmas calamity’ TV spot, while 41% of the sample said they liked John Lewis’s commercial featuring a young … Continued

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Morrisons to review consumer PR account amid shake-up of agency roster

Troubled supermarket group Morrisons is reviewing its consumer PR agency account, PRWeek has learned. The move is likely to see the consumer PR brief, which has been held by 3 Monkeys for the past four years, divided into two: one focused on product PR, and the other on branding. PRWeek understands that Morrisons has put together a shortlist of agencies … Continued

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PRWeek’s Alternative Awards 2015 – an irreverent glance back on the year

Which political bruiser saw his attempt at satirical humour backfire spectacularly? Which high-profile public figure was accused of “verbal ectoplasm”? And which PR chief bears a striking resemblance to a certain former Neighbours actor? We reveal all in PRWeek’s Alternative Awards 2015.   Best PR response of the year   Is this the future of press statements? Google caused eyebrows … Continued

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Burberry lets passers-by take over Piccadilly Circus screen to create personalised scarves

Burberry is taking over the giant ad screen at Piccadilly Circus with an interactive 3D campaign that will allow passers-by to create, and buy, personalised versions of its heritage scarves on their mobile phones.   Burberry is the first luxury brand to partner with DreamWorks Animation’s new visualisation platform NOVA. Using its tech, up to five visitors will be to … Continued

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Secret Santa: Dos and don’ts

Santa Claus is coming to town… Of course, by Santa Claus we mostly mean your co-workers, armed with an array of gifts they bought for £10 or less, but the sentiment’s the same. In other words, it’s officially Secret Santa time. You know the drill. Pick a co-worker’s name at random, buy them a gift, and keep the giver’s identity … Continued

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Does the term ‘PR’ still retain its value?

Has ever a phrase divided PR like PR? Power Book members were asked if the term still retained its value, and if they still used it to describe what they or their business did. Of those who answered, almost four in ten said no. HS2 lead spokesperson Ben Ruse says the term is “utterly devoid of meaning”, and many believe … Continued

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14 quotes which summed up PR in 2015

It’s been another memorable year in the PR industry and our quotes sum up everything from the purpose of PR to why The Sun missed out on the MP’s expenses exclusive… We kick off with Portland MD Tim Allan, who spoke to PRWeek about the explosive growth of the agency, and highlighted the ever changing role of CEOs: We couldn’t … Continued

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