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WPP acquires leading independent brand design agency, Design Bridge

WPP announces that it has acquired Design Bridge Limited (“Design Bridge”), a leading independent and highly-awarded brand design agency. Design Bridge combines strategic thinking, intuition and creative excellence to bring brands to life through great ideas that connect with people. Founded in London in 1986 –  18 months after WPP was founded –  Design Bridge has grown to become one … Continued

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Dentsu Aegis Network Announces Anna Moulton as New Global HR Director

Anna Moulton has been appointed as Global HR Director and will join the Dentsu Aegis Executive team reporting directly to Jerry Buhlmann, CEO. Anna will become a member of the Executive Team and take up her role on 1 October 2017 and  will be responsible for the Group HR function and its important remit to support the business through talent, … Continued

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WPP shares tumble as it slashes revenue forecast as clients cut spend

WPP has called the first half of 2017 “much tougher” than anticipated, reporting a drop in like-for-like revenue and sales. It blamed populist politics in the UK and US, fake news on platforms like Facebook and Google, and short-term thinking in business, for a terrible start to the year. WPP said in its half-year results released today: “In the last year … Continued

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Publicis Groupe appoints Emmanuel André to the new position of chief talent officer.

Emmanuel André will be in charge of talent management and recruitment, working directly with the Solutions CEOs and their respective CTOs , who will be functionally reporting to him. He will also be in charge of all Groupe learning, development programs and group culture. New York based, he will join the Management Committee and report directly to Arthur Sadoun, Chairman … Continued

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WPP faces testing time as organic growth slows

WPP boss Sir Martin Sorrell (below) reports its half-year results on Wednesday but it seems pretty clear what the headline numbers will show: little or no organic growth (against expectations of 0.5 per cent) although the rather well-informed Sunday Times says revenue will rise a chunky 15.5 per cent to £6.5bn, presumably aided by the weak pound (WPP makes most … Continued

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McDonald’s Awards World Cup Brief to Leo Burnett London

McDonald’s has expanded its relationship with Publicis Groupe agency, Leo Burnett London after awarding the agency its global sports sponsorship activity for next year’s football World Cup. McDonald’s senior director global brand Steve Hill said “We’re delighted to be working with the Leo Burnett London team on our World Cup 2018 amplification. Their deep understanding of our brand built over … Continued

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Deloitte Acquires Acne Agency to Boost Creative Services

Deloitte Digital, the creative consultancy arm of professional services firm Deloitte, has acquired Stockholm-based creative agency Acne. The Stockholm based creative agency, founded in 1996, already works clients such as Ikea, Spotify and H&M. Its new owner plans to hire around 80 new employees for the agency, half of which will be based in London. According to Acne executive chairman … Continued

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Google gets green light for King’s Cross HQ

Google has received the green light by Camden Council for the construction of its new £600m London HQ at King’s Cross. The 11-storey building, designed by Heatherwick Studios and BIG, will be more than one million square feet of which Google will occupy 650,000 sq ft. It will be the first wholly owned and designed Google building outside of the … Continued

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CHI & Partners has promoted Sarah Clark and Gary Simmons to joint MDs

CHI & Partners has promoted Sarah Clark and Gary Simmons to the newly-created roles of joint managing directors. Sarah Clark was previously head of planning, and Gary Simmons was former head of account management, but will now assist chief executive Sarah Golding with the day-to-day running of the agency. Golding said: “Not only do Sarah and Gary lead from the … Continued

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Online campaigns struggle to target women

Only half of online ad impressions served in the UK that were targeted at women actually ended up reaching them, according to a new analysis of 60,000 campaigns across 20 countries. Measurement firm Nielsen said that there was a 62% success hit rate for campaigns that targeted men in the UK, with the discrepancy even worse for campaigns that targeted … Continued

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