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A good time to be in marketing as demand for talent outstrips supply

The marketing and media sector is suffering from a massive talent shortage according to the latest employment data from The Association of Professional Staffing Companies (APSCo). Permanent placements in the sector have fallen by almost a fifth in the last three months but actual job openings grew by 1% pointing to an on-going scarcity of available candidates. While this is … Continued

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5 Habits of Highly Effective Communicators

It’s no secret that good leaders are also good communicators.  And the best leaders have learned that effective communication is as much about authenticity as the words they speak and write. Indeed, communication and leadership are inextricably tied. How can you galvanize, inspire or guide others if you don’t communicate in a clear, credible, authentic way? Here are 5 essential … Continued

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Spring clean your CV and cover letter for job success

Make your résumé ‘scannable’ and declutter applications so that you stand out from the crowd, say the experts Make your CV ‘scannable’ Recruiters spend an average of just nine seconds looking at your CV – so your CV needs to signpost the most important aspects of your skills and experience. “Write your CV so that the reviewer can easily scan … Continued

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Number of UK workers on zero-hours contracts rises by 15%

The use of zero-hour contracts has risen significantly in the last three months so that one in 40 UK workers are now using the controversial arrangements. The number of workers on zero-hours contracts in the UK rose by 15%, or 104,000 contracts, according to Office for National Statistics figures from October to December 2015. That equates to a total of … Continued

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Why marketers are failing to target consumers at key life events.

Big consumer life events can provide marketers with a trigger to acquire and retain customers but brands need to obtain and manage data more effectively. Although marketers realise the importance of targeting consumers during specific life events, such as moving house, buying a car or having children, many are struggling to do so effectively as they find obtaining and maintaining … Continued

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REC warns UK jobs market faces “serious threats

A leading recruitment organisation today warned that the UK jobs market will face a cocktail of “serious threats” in the coming months. It comes as the Recruitment & Employment Confederation’s (REC) monthly report showed permanent jobs and accompanying starting salaries grew at the quickest pace in three months in February. Meanwhile, demand for permanent staff saw its sharpest increase in six months. “The UK … Continued

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PR and public affairs revenue up six per cent in 2015, but WPP warns against ‘Don Draperish optimism

WPP’s PR and public affairs operations saw revenue grow around six per cent to £945.8m ($1.34bn) in 2015, lifted by a strong Q4, although the firm used its annual results to warn against misplaced “Don Draperish” industry optimism. WPP said Ogilvy Public Relations, Cohn & Wolfe and its specialist PR and public affairs businesses in the US, the UK and … Continued

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No benefits to Brexit for graduate recruitment, says AGR chief

The chief executive of the Association of Graduate Recruiters (AGR) has thrown his personal weight behind the UK staying in Europe. At the AGR’s 2016 Development Conference in London yesterday, Stephen Isherwood told Recruiter: “My own [personal] view is that we are better in than out. I can’t see a single benefit for the UK graduate recruitment market for coming … Continued

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One in five Brits now blocking ads online

More than a fifth of UK adults are now using ad blockers, showing that the industry still has a job to do in explaining how advertising helps to fund the internet and the consequence to consumers of its increasing use.   According to the latest quarterly review of ad blocking behaviour by the Internet Advertising Bureau (IAB) and YouGov, 22% … Continued

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Are CMOs wise to place so much emphasis on social media?

As a new study claims that a majority of CMOs still struggle to prove ROI from social media ad spend, marketers are increasingly learning that placing their focus on social channels does not guarantee success. When asked to assess the impact of social media spend, 40% of marketing leaders said it made a ‘below average’ contribution to their company’s performance, … Continued

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