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In a Marcoms agency, the CEO and CFO are the powerhouse duo steering strategy and stability. But while they work side by side, their roles—and mindsets—are very different. 🚀 CEO: The Visionary Leader The CEO is the agency’s north star. They drive the big picture—brand direction, client growth, innovation, and team culture. Think strategy, storytelling, […]

You’ve spotted the opportunity. Sent the CV. Secured the interview. You’re evaluating salary, title, responsibilities – all the usual boxes. But there’s one thing even finance pros sometimes overlook: culture. And in a marcomms or creative agency? That oversight can cost you. Big time. Because culture in these environments isn’t background noise – it’s the […]