Why marketers are failing to target consumers at key life events.

Big consumer life events can provide marketers with a trigger to acquire and retain customers but brands need to obtain and manage data more effectively. Although marketers realise the importance of targeting consumers during specific life events, such as moving house, buying a car or having children, many are struggling to do so effectively as […]

REC warns UK jobs market faces “serious threats

A leading recruitment organisation today warned that the UK jobs market will face a cocktail of “serious threats” in the coming months. It comes as the Recruitment & Employment Confederation’s (REC) monthly report showed permanent jobs and accompanying starting salaries grew at the quickest pace in three months in February. Meanwhile, demand for permanent staff saw its sharpest increase […]