Wasserman acquires Boris Agency, Belgium-based experiential marketing agency

Wasserman, the global sports, marketing and entertainment agency, today announced the acquisition of Boris Agency, the Belgian experiential marketing shop, for an undisclosed sum. The deal was announced today by Elizabeth Lindsey, managing partner of Wasserman, and Boris Agency founder Dirk Wouters. The acquisition bolsters Wasserman’s existing marketing business and extends its European footprint in […]