Adrian Pettett steps down as chief executive of Cake

Cake has confirmed the departure of its CEO Adrian Pettett, who is to leave the Havas sport and entertainment marketing agency after 20 years.

The news follows confirmation that managing director Jim Dowling has also moved on in order to take up a new role at Apple in the coming weeks.

Pettett joined Cake in 2002 as commercial director, when the business was three years old. He was hired to help the business move into advertiser-funded content.

Pettett said: “It has been a total joy to be a part of the Cake story for so long, it’s been a huge part of my life and given me so much. Leading the business over the last 4 years has been a privilege and I’ve got to work with so many wonderful clients and colleagues inside Cake and the wider Havas family.”

Havas UK chief creative officer and Cake co-founder, Mark Whelan added “Adrian transformed Cake from the moment he joined. He took us into brand-funded TV programming, venue naming rights and global broadcasting deals with the festivals and sports properties we worked with. Most of important of all, he pointed out that whilst we might be quite trendy, we weren’t actually making any money. He soon changed that”