Alex Bogusky, the co-founder and executive creative director of Crispin Porter + Bogusky, is returning to the agency as Co-Founder, Chief Creative Engineer. In this new position, he will assume a leadership role in all aspects of the company, including creative direction, innovation, strategy, and talent. Bogusky will be working closely with CEO Erik Sollenberg, President Danielle Aldrich and Chairman Chuck Porter, to reimagine what the modern agency of today can be, and ensure that CP+B delivers the highly-innovative brand solutions for which the agency has always been known.
In a statement, Bogusky said this is a decisive moment for the future of the advertising industry. “The needs of brands have changed, and it’s high time to reexamine the best creative approach to meet those needs. My time away from advertising was largely spent advising and investing in tech startups and I learned about the processes that drive those successes. I think advertising agencies can benefit from the lean and agile practices that have revolutionized so many other industries.”