AnalogFolk appoints Guy Wieynk as Global CEO

Independent global digital creative agency AnalogFolk has appointed Guy Wieynk as Global CEO. In the role, Wieynk will partner with Co-Founders Bill Brock and Matt Dyke to continue to grow the network. Wieynk’s focus will be on evolving AnalogFolk’s international service offering, with Brock leading global business development efforts and Dyke heading up global strategy and product output. 

With a proven track record in international growth, Wieynk will oversee the network’s 350 people across offices in London, New York, Portland, Hong Kong, Shanghai and Sydney. The appointment signals AnalogFolk’s commitment to increasing connectivity and collaboration between its offices to better serve its global clients, including Nike, Unilever, L’Oreal, Hyundai and Diageo.  

As part of the deal, AnalogFolk will acquire Serum Consulting, the eight-person creative consultancy that specialises in growth, proposition development and digital transformation services which was launched by Wieynk earlier this year.

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