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Atomic, the renowned independent agency, has exciting news to share: the unveiling of their latest venture, Atomic Matter. This new creative agency is poised to empower health brands to prioritize what truly matters. Steering the helm of this enterprise are Natalie Enniks as Managing Director, Frankie Everson as Head of Strategy, and Paul Foster as Executive Creative Director. This trio, supported by Atomic’s seasoned leadership team and a burgeoning portfolio of specialist creative agencies, is set to revolutionize the health branding landscape.

Enniks and Foster bring with them a wealth of experience from their tenure at BBH, where they held pivotal roles as Head of Health & Partner and Executive Creative Director & Partner, respectively. At BBH, they oversaw a team of 70 professionals and spearheaded the agency’s pharma accounts across Europe and the US. Everson, another luminary from the BBH Health leadership team, departs from her role as Head of Planning at VCCP Health, having played a pivotal role in securing record-breaking new business wins.

Together, as co-founders of Atomic Matter, Enniks, Everson, and Foster reunite to leverage decades of collective expertise in launching and nurturing blockbuster healthcare brands. Their vision for the new agency is bolstered by Atomic’s diverse capabilities, spanning social and creator-led content, media, performance, and data strategy, all aimed at empowering healthcare brands to focus on what truly matters.