WPP makes industry-leading net zero commitment

In a first for the industry, WPP’s commitment includes reaching net zero in the emissions generated by the placement of advertising in the media for its clients On Earth Day, WPP announces a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. To […]

Posterscope and Advertima partner to create a data- and audience-driven advertising channel

Posterscope and Advertima, the market leader in real-time audience data and smart-targeting technology for digital signage solutions, have partnered to offer a data- and audience-driven media product that effectively reaches supermarkets’ customers and verifies the performance of in-store advertising campaigns. This partnership sets a new standard in OOH media planning and buying, closing a long-existing gap […]

Atomic London Unveils New Look Leadership Team

Independent creative agency, Atomic London has revamped its senior leadership team, hiring Katy Sumption, former founding partner of The Elephant Room, as Executive Creative Director. As well as promoting Louise Rudaizky, previously Head of Client Services, to the new role of Managing Director. Sumption, who previously worked agency side at Iris and as Creative Director […]

How to Budget Your Recruitment Costs

How can you avoid costly mistakes? How can you make your recruitment budget work for you? To help you out, here’s a quick guide on how to calculate and budget your recruitment costs.

Michael Frohlich joins Weber Shandwick as EMEA Chief Executive Officer

Weber Shandwick today announced Michael Frohlich will join as chief executive officer, EMEA (Europe, Middle East and Africa). For more than two decades, Frohlich has held leadership roles at agencies across public relations, advertising and digital marketing. He joins Weber Shandwick from Ogilvy UK, where he was CEO and oversaw the restructuring of several disparate […]

Instinctif Partners appoints Edward Amory as new CEO

Instinctif Partners announces that Edward Amory, currently managing director, will be appointed CEO from the 1st April. Tim Linacre, current CEO, will become Group Deputy Chairman, with particular responsibility for senior client relationships, while continuing to oversee the capital markets practice. Tim Trotter, Instinctif Partners Chairman, said: “I am delighted to announce that Ed Amory […]

Calculating The True Cost of Recruitment

Expenses don’t just start and end with the hiring and onboarding process. Companies also need to take into account other factors like the costs of a good or bad hire. Or the time they have lost during the recruitment process. To help better understand the true costs of recruitment, here’s a quick calculation for you.

W2O Group Rebrands As Real Chemistry

W2O, the healthcare marketing and communications powerhouse founded 20 years ago by Jim Weiss, announced today that it has transformed into a new kind of healthcare company named Real Chemistry. Healthcare is undergoing a radical transformation that has only accelerated since the outbreak of COVID-19. Real Chemistry is designed to address the forces driving this disruption, […]