BBDO’s Joe Braithwaite moves to Proximity

Following on from the promotion of Gabrielle Ludzker to CEO, Proximity London has hired Joe Braithwaite, current General Manager of BBDO Singapore, as its new MD.

Joe will take up the role in April and will be responsible for driving dynamic agency growth, through an unwavering focus on delivering outstanding, innovative and brave work for Proximity’s enviable roster of clients.

Gabrielle Ludzker said “We scoured the world to find an MD that had the ambition to help us with the next step and I am thrilled to say Joe has that and more.”