WPP makes industry-leading net zero commitment

In a first for the industry, WPP’s commitment includes reaching net zero in the emissions generated by the placement of advertising in the media for its clients On Earth Day, WPP announces a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. To […]

Posterscope and Advertima partner to create a data- and audience-driven advertising channel

Posterscope and Advertima, the market leader in real-time audience data and smart-targeting technology for digital signage solutions, have partnered to offer a data- and audience-driven media product that effectively reaches supermarkets’ customers and verifies the performance of in-store advertising campaigns. This partnership sets a new standard in OOH media planning and buying, closing a long-existing gap […]

Atomic London Unveils New Look Leadership Team

Independent creative agency, Atomic London has revamped its senior leadership team, hiring Katy Sumption, former founding partner of The Elephant Room, as Executive Creative Director. As well as promoting Louise Rudaizky, previously Head of Client Services, to the new role of Managing Director. Sumption, who previously worked agency side at Iris and as Creative Director […]

Michael Frohlich joins Weber Shandwick as EMEA Chief Executive Officer

Weber Shandwick today announced Michael Frohlich will join as chief executive officer, EMEA (Europe, Middle East and Africa). For more than two decades, Frohlich has held leadership roles at agencies across public relations, advertising and digital marketing. He joins Weber Shandwick from Ogilvy UK, where he was CEO and oversaw the restructuring of several disparate […]

Instinctif Partners appoints Edward Amory as new CEO

Instinctif Partners announces that Edward Amory, currently managing director, will be appointed CEO from the 1st April. Tim Linacre, current CEO, will become Group Deputy Chairman, with particular responsibility for senior client relationships, while continuing to oversee the capital markets practice. Tim Trotter, Instinctif Partners Chairman, said: “I am delighted to announce that Ed Amory […]

W2O Group Rebrands As Real Chemistry

W2O, the healthcare marketing and communications powerhouse founded 20 years ago by Jim Weiss, announced today that it has transformed into a new kind of healthcare company named Real Chemistry. Healthcare is undergoing a radical transformation that has only accelerated since the outbreak of COVID-19. Real Chemistry is designed to address the forces driving this disruption, […]

UK Advertising Export Group Stages Exports Month to Boost Global Trade

This March sees UK advertising celebrate its third annual Exports Month in a boost to the industry’s global ambitions as it looks forward to recovery from the COVID-19 pandemic and new trading relationships overseas. The Exports Month campaign is led by the UK Advertising Export Group (UKAEG), the advertising industry partnership run by the Advertising […]

Advertising Association Issues Statement on UK Government’s Lockdown Exit Roadmap

Following the announcement by the Prime Minister on the timetable for lifting lockdown, Advertising Association Chief Executive Stephen Woodford has made the following statement. “We welcome today’s announcement from the Prime Minister and the timetable for the gradual lifting of restrictions. The NHS and the government should be commended for the rapid roll-out of the […]

WPP named in Bloomberg Gender-Equality Index for third year in a row

WPP was today named in the 2021 Bloomberg Gender-Equality Index (GEI) for the third consecutive year. The Index recognises companies committed to advancing gender equality in the workplace through policy development, representation and transparency. Mark Read, CEO of WPP, said: “Creating a more inclusive culture across WPP is essential to what we do: it allows us […]