CHI rebrands as The&Partnership London

One of London’s best-known agencies CHI&Partners is today rebranding as The&Partnership London.

The&Partnership London was founded as CHI in 2001, and became CHI&Partners in 2007. Over the years, the agency has won more than 600 creative awards. In 2016, the agency was named both the UK’s Most Awarded Independent Creative Agency at Cannes Lions and Campaign BIG’s Digital Agency of the Year.

CEO Sarah Golding says: “The world around us is changing, and The&Partnership London has been changing too. This new brand name underlines our growing focus on creating progressive, innovative and data-driven work.

“Under this new brand name the agency’s skillsets will further broaden and flourish, as we continue to trial new ways of working with our colleagues across media, data, technology and AI.”