Lida has promoted managing partner Claire Cootes to managing director of its London agency, replacing Jonathan Goodman who has been appointed founding partner of Lida New York.
In her new role Cootes will be responsible for the day-to-day running of the agency and report to chief executive Victoria Fox. She will drive the agency’s culture and its expanded offering for clients.
Cootes will continue to be the senior lead on O2, although Lida has brought in Annabel Mackie to take over day-to-day leadership as managing partner.
Prior to joining Lida in November 2013, Coots worked at The Bio Agency, OgilvyOne and Iris.
Goodman’s departure to New York follows Lida’s purchase of digital customer experience shop MCD Partners last March. Goodman will now launch Lida New York, which does not yet have any clients or staff. The agency will sit alongside MCD Partners and Goodman will continue to report to Victoria Fox.