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In the fast-paced Marketing & Communications (MarCom) industry, a Chief Financial Officer (CFO) must do more than manage budgets—they must align financial strategies with business growth, optimize operational efficiency, and navigate industry-specific challenges. Finding the right CFO requires evaluating both financial expertise and sector-specific experience. Why Industry-Specific Experience Matters A Chief Financial Officer (CFO) in […]

Running a marketing, creative, or ad agency isn’t just about delivering bold ideas, it’s about balancing creativity with business smarts. As your agency grows, so do the financial complexities. That’s where a CFO comes in. What a CFO Brings to the Table More than a Bookkeeper or Accountant:Early on, you might get by with a […]