{"id":17725,"date":"2024-01-08T12:35:19","date_gmt":"2024-01-08T12:35:19","guid":{"rendered":"https:\/\/simply-360.co.uk\/?p=17725"},"modified":"2024-03-07T15:23:38","modified_gmt":"2024-03-07T15:23:38","slug":"saatchi-saatchi-wins-ibis-global-creative-business","status":"publish","type":"post","link":"https:\/\/simply-360.co.uk\/de\/saatchi-saatchi-wins-ibis-global-creative-business\/","title":{"rendered":"Saatchi &amp; Saatchi wins Ibis global creative business"},"content":{"rendered":"<p>Saatchi &amp; Saatchi UK has secured the global creative account for Accor&#8217;s budget hotel brand, Ibis, following a competitive pitch involving undisclosed agencies. The agency is tasked with overseeing the strategy and creative aspects for the entire group of hotels, including Ibis, Ibis Budget, and Ibis Styles. This involves crafting and executing a comprehensive repositioning strategy across various markets, including the UK, France, Germany, Brazil, and India.<\/p>\n\n\n\n<p>Saatchi &amp; Saatchi&#8217;s inaugural initiatives will focus on celebrating the brand&#8217;s extensive global heritage, emphasizing its role as a frontrunner and innovator in the hospitality sector.<\/p>","protected":false},"excerpt":{"rendered":"<p>Saatchi &amp; Saatchi UK has secured the global creative account for Accor&#8217;s budget hotel brand, Ibis, following a competitive pitch involving undisclosed agencies. The agency is tasked with overseeing the strategy and creative aspects for the entire group of hotels, including Ibis, Ibis Budget, and Ibis Styles. This involves crafting and executing a comprehensive repositioning [&hellip;]<\/p>","protected":false},"author":2,"featured_media":19439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-17725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Saatchi &amp; Saatchi wins Ibis global creative business | Simply360 Search<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simply-360.co.uk\/de\/saatchi-saatchi-wins-ibis-global-creative-business\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saatchi &amp; Saatchi wins Ibis global creative business | Simply360 Search\" \/>\n<meta property=\"og:description\" content=\"Saatchi &amp; Saatchi UK has secured the global creative account for Accor&#8217;s budget hotel brand, Ibis, following a competitive pitch involving undisclosed agencies. 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