Deloitte Acquires Acne Agency to Boost Creative Services

Deloitte Digital, the creative consultancy arm of professional services firm Deloitte, has acquired Stockholm-based creative agency Acne.

The Stockholm based creative agency, founded in 1996, already works clients such as Ikea, Spotify and H&M. Its new owner plans to hire around 80 new employees for the agency, half of which will be based in London.

According to Acne executive chairman Victor Press, Acne had been approached by several companies over the years but found Deloitte to be the perfect match to bring more technology and data analysis to its creative capabilities.

Paul Thompson, head of Deloitte Digital for Europe, the Middle East and Africa, said: “The acquisition of Acne is an important move towards Deloitte Digital offering a full range of digital and creative services, with clients increasingly looking for a partner with multidisciplinary skills. We aim to deliver our clients’ ambitions, whether that be launching a new strategy, product or service.

“By combining Deloitte’s deep data and technological expertise, with Acne’s exceptional creative experience, together we will help build brands for the digital age.”