Dentsu Aegis appoints Pippa Glucklich as CEO of Amplifi UK

The previous CEO of Starcom UK, Pippa Glucklich, has been named the new boss of Amplifi UK – the innovation and investment arm of Dentsu Aegis Network.

She will head Amplifi’s four divisions – investment, media partnerships, Amnet for programmatic and The Story Lab for branded content – with a team of about 350 staff.

She will report to Matthew Platts, who previously ran Amplifi and who is promoted to a newly-created role as chief executive of Media Brands UK & Ireland.

Glucklich commented: “Amplifi/Dentsu Aegis Network is a truly innovative and disruptive business with deep capabilities and a clear vision for all media activation to be people-based.”