Dentsu Aegis’ Mary Basterfield has joined UKTV as new CFO
Britain’s biggest multichannel broadcaster, UKTV, has appointed Mary Basterfield as Chief Financial Officer, a lead role in driving the continued successful strategic and commercial growth of the business.
Sitting on the Executive Board and reporting to the Chief Executive, Mary is responsible for all financial decision-making at the third largest commercial broadcaster.
Working closely with the CEO and the management team, Mary will play an active part in influencing the performance and strategic and commercial direction of the business including achieving financial targets, controlling cash-flow and management accounting.
She will work closely with the creative side of the business, ensuring that finance continues to support and nurture innovative growth through investment in new content. Mary will join in early 2018.
Currently Chief Financial Officer for Dentsu Aegis Network UK and Ireland, a global media, digital and creative communications group, Mary brings to the role over 20 years of experience in large, fast-moving organisations where she has developed and led strong finance teams to help drive business performance during rapid growth.
Darren Childs, UKTV CEO, said:
“Mary’s experience working in fast paced, entrepreneurial organisations positions her perfectly to drive UKTV’s ambitious growth plans. Her knowledge equips us with the very best financial leadership which will be invaluable as we head into a new era of creating even more original programmes and growing our VOD offering.”
“I am delighted and honoured to be joining UKTV at such a pivotal point in its trajectory, and very much look forward to working with Darren and the team through the next phase of stellar growth.”
Read more on the UKTV website: https://corporate.uktv.co.uk/news/article/uktv-appoints-mary-basterfield-chief-financial-officer/