DigitasLBi rebrands globally to Digitas

DigitasLBi has rebranded itself to just Digitas following its alignment by Publicis Groupe to its media division and the appointment of new global brand president Michael Kahn.

“In the last five years, we’ve worked seamlessly as a global network focused in mission, purpose and culture,” Digitas global brand president Michael Kahn told Adweek, “and our success speaks for itself.”

“After a half-decade of fully integrated creation and delivery, it was high time to complete that unification, in both name and credo,” Kahn said.

Under the rebrand, Digitas will have a new mission statement: “Truth. Connection. Wonder.” And with that as a driving principle, Kahn said, Digitas will try to find new ways to connect with people, a strategy it already applies to client work.