F1 announces the appointment of Ogilvy UK as its first official Customer Marketing Agency, as the brand looks to drive reappraisal of the F1 sport globally.
Ogilvy has been tasked with developing the customer engagement programmes to drive engagement with F1 and membership of F1’s new OTT product, F1 TV, as the brand places focus on bringing the F1 sport back to its fans.
F1 has this week launched its first ever marketing campaign to challenge the sports’ perception, by showing what F1 really feels like, through the eyes of the fans. The brand wants to create a noticeable shift in how people perceive F1.
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