Publicis Groupe is shunting its Fallon agency from Saatchi & Saatchi to Leo Burnett and announces the appointment of Gareth Collins, current CEO of Fallon London, to CEO of Leo Burnett. The two agencies will align, with Fallon moving into the Leo Burnett Kensington Village office by the end of the year.
Collins has spent two years leading Fallon, overseeing new business wins including Deliveroo, ebookers, Expedia and Skoda’s digital business.
Justin Billingsley, Global COO of Publicis Communications, commented: “Gareth is a next-generation leader, with a great new business track record. His appointment to this expanded remit is testament to Publicis Groupe recognising great talent from within; while attracting big names from around the industry. We are excited to promote Gareth and look forward to seeing his fresh thinking and energy, taking Leo Burnett forward.”
Gareth Collins, CEO of Leo Burnett UK, adds: “Leo Burnett is one of the most iconic agencies in the world with a strong belief in creativity and a fantastic culture. I’m really looking forward to working with the team to build the next chapter as we continue to grow and evolve to meet our clients’ needs.”