PrettyGreen has been appointed as the Global PR and Partnerships agency for the whisky brand, The Famous Grouse. They will spearhead the development of creative global partnerships with a culture-first approach.
After the brand’s return to TV screens last October with a fresh look, its global ‘Full of Character’ campaign continues to introduce The Famous Grouse to the next generation of whisky enthusiasts while educating them on its versatility in cocktails.
Renowned for being “smooth to sip and magnificent to mix,” The Famous Grouse has been Scotland’s number one whisky for over 40 years, with 43 million bottles sold annually across 94 global markets. The upcoming global initiatives will spotlight the brand’s finest whiskies, including its signature Finest malt blend, along with the Smoky Black and Sherry Cask Finish editions.
Lucy Mart, group director and chief growth officer at PrettyGreen, shared her enthusiasm about the new partnership: “We are thrilled to collaborate with the team at Famous Grouse to expand their global presence. Our entire team loves the brand, and we can’t wait to apply our communications and partnerships expertise to such an iconic story. A toast to the Grouse!”
Joakim Leijon, global brand director at The Famous Grouse, expressed his excitement: “Our founder’s vision was to create the ‘best quality blend to be shared and savoured around the world,’ so the idea of The Famous Grouse as a sociable brand has always been integral. We are eager to embark on this new global brand partnership with PrettyGreen and to see our Full of Character platform further attract the next generation of The Famous Grouse drinkers.”