Grey London and production giant Hogarth are combining resources in a big new London production house called Town Productions.
The new collaboration, which focuses on production strategy, integration and innovation to deliver smart, creative, integrated campaigns, and excellent value for clients, is designed to give clients the very best of Grey London and Hogarth’s capabilities.
Town Productions will be based within Grey London’s offices and will be run by chief production officer Olivia Chalk, who joined the agency last year.
Chalk said: “We know that production budgets need to stretch further these days, across multiple touch points, and without a loss of quality. Town Productions’ approach will deliver smart, creative, integrated campaigns for our clients.”
Richard Glasson, the chief executive of Hogarth, added: “Town Productions will allow us to work closely with Grey and its partners to produce the very best possible work, whilst giving our shared clients access to everything that the Hogarth global team has to offer.”