Group M expects UK ad growth to be among world’s fastest at 6.7% in 2020
UK advertising is forecast to reach £22 billion in 2019, up from £20.5bn in 2018, according to WPP’s investment wing GroupM.
The figures represent a rate of growth of 7.8% this year – an upgrade from the 6.1% forecast made by the group in June.
GroupM has also revised its expectations for 2020, now predicting a growth of 6.7% to £24 billion rather than its previous forecast of 4-5%.
Read the full report on GroupM website: