GroupM, the world’s leading media investment company, today updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM believes there will be $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5% this year and by 3.9% in 2019. GroupM also reported that 2017 investment grew by 3.5%, higher than the 3.1% earlier predicted.
Adam Smith, futures director at GroupM, said one reason that UK advertising investment is “growing faster than the economy, defying Brexit chaos and bouts of consumer fatigue”, is the “colossal digitisation in media and marketing practice, driving up competition, standards and innovation.”
Read more on GroupM website: https://www.groupm.com/news/groupm-forecast-45-global-ad-growth-2018