Gyro Managing Director Kate Howe has been promoted to UK CEO as part of management rejig

Leading business-to-business marketing agency gyro UK has strengthened its full-service offering for clients with an enhanced management line-up following a host of appointments and promotions.

Kate Howe, previously managing director, has been promoted to Chief Executive. She will lead gyro’s continued evolution as a full-service B2B marketing agency and work with Liz Jones, CEO of B2B at parent company Dentsu Aegis Network to deliver its capabilities to new and existing clients.

The promotion underlines Howe’s stature as a leader within the B2B industry and her pivotal role in the agency’s integration within Dentsu Aegis Network after it acquired the agency in July 2016 and subsequently incorporated the network’s B2B media shop, Interprise.

Beth Freedman joins from Saatchi & Saatchi Pro to take up the role of Managing Director.  She will oversee overall client relationships and the agency’s operations helping its clients unlock the value of gyro’s full service capabilities. Freedman brings more than two decades’ of industry experience working with major players at Fallon and most recently worked as head of client services at the Publicis brand formerly called Saatchi Masius.

Reed more on the rejig at