Havas Group named Peter Mears as chief operating officer for Havas’ network of media agencies. Mears will oversee operations and strategy of all Havas media units. Mears will also work closely with Yannick Bolloré, chief executive Of Havas Group, to further promote integration. On the heels of the company’s recent merging of its creative and media divisions into one client-centric model, Bolloré said: “Our goal is to be the absolute best at serving clients through creative excellence and smart media accountability.
Mears has extensive experience in advertising and media, with a track record of driving both business growth and cultural change. Previously, he served as global chief operating officer at Initiative, where he oversaw the entire network and local offices, driving operational excellence and executing on the overall vision of the global executive board. Earlier in his career, he worked at Omnicom’s PHD, where he was responsible for managing all global client relationships.