IAB UK appoints Jon Mew as CEO

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. He succeeds Guy Phillipson who is stepping down after 12 years in the role.

Mew, who will become CEO on 13 January, has been chief operating officer of the IAB since September 2014. He joined in November 2008 as its first head of mobile, before moving into the role of director of mobile and operations.

Prior to the IAB he held senior marketing roles at Freeserve and Orange.