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DAC Group has been selected by the multinational retail giant Kingfisher PLC to enhance its online presence in a bid to boost ecommerce sales and drive in-store traffic for its DIY brands across the UK and Ireland, including B&Q, Screwfix, and Tradepoint.

Recognized by Forrester as one of the world’s leading performance marketing agencies, DAC has been entrusted with the responsibility of bolstering local SEO and managing online reputation for Kingfisher’s flagship retail brands.

Graham Ridley, head of SEO at Kingfisher, commented, “Ensuring our customers can swiftly and effortlessly locate specific products is a critical aspect of our business. DAC’s local-first SEO approach stood out to us as we sought a partner to oversee our business listings, promising a seamless omnichannel experience. This will guarantee that individuals can easily access what they need, regardless of their location, amidst our extensive network of over 1,190 stores spanning the UK and Ireland.”

Furthermore, Kingfisher will benefit from DAC Group’s reputation management platform, empowering them to actively engage with customer feedback and seamlessly integrate local SEO with other channels, thereby crafting a comprehensive total search strategy.