IPG appoints Erica Schmidt as first female global CEO of Cadreon.

Cadreon, the adtech specialist unit of IPG Mediabrands, has appointed Erica Schmidt as its global chief executive officer. Erica Schmidt takes on the role after previously serving as executive vice president and managing director of the shop’s North America division.

Schmidt replaces former Cadreon global CEO Arun Kumar, who now moves into the role of global chief data and marketing technology officer for IPG Mediabrands.