MAA appoints Rebecca Crook as Managing Director

The Marketing Agencies Association has appointed Rebecca Crook as its new managing director, filling the vacancy left by Scott Knox’s departure last year. Crook will join the MAA on 3rd October from transformation and innovation business The BIO Agency, where she is the Chief Marketing Officer.

With Crook comes 19 years of agency experience, including management roles at ehs:brann, Rapier, and Tangible, combined with posts at non-profit organisations including on The National Trust’s strategic advisory board in London and the South East, and as the Chair and Director of Trustees at Saltdean Lido in Brighton & Hove.

Tim Bourne, the joint chief executive of Exposure and Chairman of the MAA, said: “Rebecca is naturally entrepreneurial, highly driven, very results focused, and an excellent leader. She has unique experience combining a leadership role in the rapidly changing agency landscape with extensive not for profit experience, both of which are vital for us. I believe she will be an excellent ambassador for the MAA.”

Rebecca Crook said: “Entrepreneurial agency leaders and figureheads are best placed to handle change and those that address challenges head-on will thrive. Having worked through several agency mergers, acquisitions and, most recently, with a global technology company, I know first-hand that agencies will need to be bolder than ever before to ensure their existence in the future.”

Read more on the MAA website