M&C Saatchi has appointed Sereena Abbassi as Head of Culture and Inclusion, where she will be working closely with Victoria Fox, Chief Executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group.
Sereena is Founder of All Here, an organisation that seeks to help agencies and brands think more critically about the world and the work that they create. She has helped organisations, such as Creative Equals, with their diversity and inclusion strategy, and she is also one of the few experts advising the UK Advertising & Media Industry’s Diversity Taskforce on its strategy.
She will be taking a step back from operations at All Here to focus on her new role at M&C Saatchi, which starts on 5th February. Sereena will be committed to creating organisational change that is grounded in creative and strategic thinking, whilst also working with external organisations similar to All Here.
Sereena Abbassi said: “As creatives we are in a unique position that allows space for all of our individual and collective experiences to be brought together and shared. Therefore, I was delighted when M&C Saatchi, one of the world’s most creative agencies, acknowledged the need for cultural change and allowed me to drive this.”
Read more on the M&C Saatchi website http://mcsaatchi.com/news/2018/sereena-abbassi-appointed-head-culture-and-inclusion