M&C Saatchi renames mobile arm as M&C Saatchi Performance

M&C Saatchi Mobile is dropping its mobile-focused name for M&C Saatchi Performance, in order to better reflect the fact that people are now device agnostic.

James Hilton remains global chief executive of the business and said “We don’t just do mobile”

Hilton said the mobile agency has had “great success” as smartphones have gone mainstream in the past decade, but “going forwards in 2018, being called mobile is somewhat of a challenge. M&C Saatchi Performance is a logical move for the business and more accurately reflects what we’ve been doing for the last 12 years.”