McDonald’s Awards World Cup Brief to Leo Burnett London
McDonald’s has expanded its relationship with Publicis Groupe agency, Leo Burnett London after awarding the agency its global sports sponsorship activity for next year’s football World Cup.
McDonald’s senior director global brand Steve Hill said “We’re delighted to be working with the Leo Burnett London team on our World Cup 2018 amplification. Their deep understanding of our brand built over many years has helped develop a strong strategic and creative platform for our global activation.”
Leo Burnett London CEO Paul Lawson said “we’re incredibly proud of the work we do for McDonald’s in the UK, so a further opportunity to work with them on a global scale could not be more exciting.”